×

DESIGN ELEMENTS

Note: For print media (CMYK), use the PDF file. PDFs may be opened in Adobe Illustrator for the vector file.
For online media (RGB), use PNG or SVG files.

UNIVERSITY SEAL


PANTONE® 627C
     
BLACK
     
WHITE
     

UNIVERSITY SIGNATURE


HORIZONTAL ORIENTATION

PANTONE® 627C
     
BLACK
     
WHITE
     
VERTICAL ORIENTATION

PANTONE® 627C
     
BLACK
     
WHITE
     

CORPORATE LOGO


PANTONE® 627C
     
BLACK
     
WHITE
     

HONOR CODE


PANTONE® 627C
     
BLACK
     
WHITE
     

TEMPLATES

LETTERHEAD


LETTER SIZE (8.5x11)
     
LONG BOND SIZE (8.5x13)
     

POWERPOINT


FORMAL
     
THESIS
     
ACTIVITIES
     

VIDEO ID


LOWER THIRDS
     
PSD
VIDEO BUMPER
     
MP4
VIDEO BACKGROUND
     
JPG

EMAIL SIGNATURE


Full Name | Title
Department, College or Unit name | De La Salle Araneta University
Floor | Office Name, Local Number

P: (+632) XXX.0000 | M: (+63) 9XX.XXX.0000 | email@dlsau.edu.ph
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
DE LA SALLE ARANETA UNIVERSITY | www.dlsau.edu.ph

This De La Salle Araneta University Brand Guide outlines the rules and guidelines for the consistent use and application of the university signature and other design elements that are used to represent the university.

THE UNIVERSITY SIGNATURE

The university signature, which consists of the university logo and the logotype, stands as the best symbolic representation of De La Salle Araneta University. The university logo and logotype must always appear together whenever the university signature is used, styled in the manner specified in the university’s brand guide.



UNIVERSITY SEAL

The De La Salle Araneta University logo, the most important symbol of the university, has the following parts:

1. The five- pointed star is the Signum Fidei star. As a sign of faith, it is the symbol of the La Salle Brothers (Fraternum Scholarum Christianarum). The five points bisected into green and white areas represent benevolence, civility, humanitarianism, service-created goals, and scientific pursuit.
2. The two fronds of laurel are the Gloria Et Honor laurel. They signify inspiration for quality education.
3. The stallion in the middle of the logo is the Knight of the Grand Cross and Lieutenant, Equestrian Order of the Holy Sepulchers of Jerusalem Achievement, that was awarded to the founder, Don Salvador Araneta (in 1953)
4. "FOR GOD AND COUNTRY", in Trajan Pro Bold typeface, states the founding philosophy of the university.
5. The open book on the lower part of the seal signifies the new knowledge, experience, and expertise that the university is committed to create.
6. The '1946', in Trajan pro Bold typeface, represents the founding year of our institution.                
7. The banner with the name 'De La Salle Araneta University' in Trajan Pro Bold typeface, serves as a border around the upper portion of the seal.
8. The arc of triangles serves as the representation of Aranetan culture, as seen on the face of our Life Science Building, the main building of the university.
9. A series of curves was adopted for the rim to form an arc of scallop. This serves as an ornament to the university logo.
LOGOTYPE
The university logotype uses Savadeur Serif, a font that was commissioned to project professionalism and quiet authority. The name of the font derives from Salvador, the given name of the university’s founder, Don Salvador Araneta—stylized in French, the language of the university’s patron saint, St. Jean Baptiste de La Salle.



ORIENTATIONS OF THE UNIVERSITY SIGNATURE
The university signature consists of the logo and logotype, which must always appear together.

HORIZONTAL ORIENTATION

The university logo is placed beside the logotype. When Version 1 is used, the logotype is in the Title Case.



VERTICAL ORIENTATION

The logo is centered above the logotype.





UNIVERSITY SEAL

The university logo embodies an institution that is one with all Lasallian educational institutions throughout the world: a school that aims to promote the core Lasallian values of faith, service, and communion. Representing the university’s commitment to becoming a catalyst for societal transformation, the logo also signifies the university’s mission to “teach minds, touch hearts, and transform lives” for God and country.



COLOR STANDARD
The university logo must be rendered using the prescribed colors. Halftones, combinations, or color values aside from those specified are not allowed.

Pantone 627C
CMYK 85 55 69 64
RGB 16 49 43
White
CMYK 0 0 0 0
RGB 255 255 255
True Black
CMYK 100 100 100 100
RGB 0 0 0



LOGOTYPE

The logotype of the university signature should never be used without the university logo, unless it is used as part of a text.

The logotype must always be reproduced using Savadeur Serif.



COLOR STANDARD
To ensure the university signature’s consistency, the logotype must only be reproduced using the colors prescribed in the manual of style. Halftones, combinations, or color values aside from those specified are not allowed.
a. Depending on the requirements, the logotype must follow the color of the logo.

Pantone 627C
CMYK 85 55 69 64
RGB 16 49 43
White
CMYK 0 0 0 0
RGB 255 255 255
True Black
CMYK 100 100 100 100
RGB 0 0 0
TYPOGRAPHY




CORPORATE LOGO

The corporate logo symbolizes the solidarity of De La Salle Araneta University with the greater Lasallian family spread throughout the world: a Lasallian institution committed to faith, service, and communion.



COLOR STANDARD
The corporate logo must be rendered using the prescribed colors. Halftones, combinations, or color values aside from those specified are not allowed.

Pantone 627C
CMYK 85 55 69 64
RGB 16 49 43
White
CMYK 0 0 0 0
RGB 255 255 255
True Black
CMYK 100 100 100 100
RGB 0 0 0
TYPOGRAPHY
HELVETICA + Savadeur Serif

Helvetica
Savadeur



GENERAL GUIDELINES


USING THE UNIVERSITY LOGO
The university logo must be rendered using the prescribed colors. Halftones, combinations, or color values aside from those specified are not allowed.

The university logo must be rendered in green when used on white or light backgrounds
The university logo must be rendered in white when used on black or dark backgrounds
The university logo must be rendered in true black when used on white or light backgrounds and when the document is in black and white.
RESTRICTIONS
The use of the university logo and logotype is bound by the following restrictions:
APPLICATIONS
The university logo and university signature must only be used for the following:

USING THE CORPORATE LOGO
The corporate logo must be rendered in the same color values as those used for the university logo and logotype. Halftones, combinations, or color values aside from those specified are not allowed.

The corporate logo must be rendered in green when used on white or light backgrounds
The corporate logo must be rendered in white when used on black or dark backgrounds
The corporate logo must be rendered in true black when used on white or light backgrounds and when the document is in black and white.
RESTRICTIONS
The use of the corporate logo is bound by the following restrictions:
APPLICATIONS
The corporate logo must only be used for the following: