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This De La Salle Araneta University Brand Guide outlines the rules and guidelines for the consistent use and application of the university signature and other design elements that are used to represent the university.

THE UNIVERSITY SIGNATURE

The university signature, which consists of the university logo and the logotype, stands as the best symbolic representation of De La Salle Araneta University. The university logo and logotype must always appear together whenever the university signature is used, styled in the manner specified in the university’s brand guide.

UNIVERSITY LOGO

The De La Salle Araneta University logo, the most important symbol of the university, has the following parts:

1. The five- pointed star is the Signum Fidei star. As a sign of faith, it is the symbol of the La Salle Brothers (Fratres Scholarum Christianarum). The five points bisected into green and white areas represent benevolence, civility, humanitarianism, service-created goals, and scientific pursuit.

2. The two fronds of laurel are the Gloria Et Honor laurel. They signify inspiration for quality education.

3. The stallion in the middle of the logo is the Knight of the Grand Cross and Lieutenant, Equestrian Order of the Holy Sepulchers of Jerusalem Achievement, that was awarded to the founder, Don Salvador Araneta (in 1953)

4. "FOR GOD AND COUNTRY", in Trajan Pro Bold typeface, states the founding philosophy of the university.

5. The open book on the lower part of the logo signifies the new knowledge, experience, and expertise that the university is committed to create.

6. The '1946', in Trajan pro Bold typeface, represents the founding year of our institution.                

7. The banner with the name 'De La Salle Araneta University' in Trajan Pro Bold typeface, serves as a border around the upper portion of the logo.

8. The arc of triangles serves as the representation of Aranetan culture, as seen on the face of our Life Science Building, the main building of the university.

9. A series of curves was adopted for the rim to form an arc of scallop. This serves as an ornament to the university logo.

LOGOTYPE

The university logotype uses Savadeur Serif, a font that was commissioned to project professionalism and quiet authority. The name of the font derives from Salvador, the given name of the university’s founder, Don Salvador Araneta—stylized in French, the language of the university’s patron saint, St. Jean Baptiste de La Salle.

ORIENTATIONS OF THE UNIVERSITY SIGNATURE

The university signature consists of the logo and logotype, which must always appear together.

HORIZONTAL ORIENTATION

The university logo is placed beside the logotype. When Version 1 is used, the logotype is in the Title Case.

VERTICAL ORIENTATION

The logo is centered above the logotype.

UNIVERSITY LOGO

The university logo embodies an institution that is one with all Lasallian educational institutions throughout the world: a school that aims to promote the core Lasallian values of faith, service, and communion. Representing the university’s commitment to becoming a catalyst for societal transformation, the logo also signifies the university’s mission to “teach minds, touch hearts, and transform lives” for God and country.

COLOR STANDARD

The university logo must be rendered using the prescribed colors. Halftones, combinations, or color values aside from those specified are not allowed.

Pantone 627C
CMYK 85 55 69 64
RGB 16 49 43

White
CMYK 0 0 0 0
RGB 255 255 255

True Black
CMYK 100 100 100 100
RGB 0 0 0

LOGOTYPE

The logotype of the university signature should never be used without the university logo.

The logotype must always be reproduced using Savadeur Serif.

COLOR STANDARD

To ensure the university signature’s consistency, the logotype must only be reproduced using the colors prescribed in the manual of style. Halftones, combinations, or color values aside from those specified are not allowed.
a. Depending on the requirements, the logotype must follow the color of the logo.

Pantone 627C
CMYK 85 55 69 64
RGB 16 49 43

White
CMYK 0 0 0 0
RGB 255 255 255

True Black
CMYK 100 100 100 100
RGB 0 0 0

TYPOGRAPHY

CORPORATE LOGO

The corporate logo symbolizes the solidarity of De La Salle Araneta University with the greater Lasallian family spread throughout the world: a Lasallian institution committed to faith, service, and communion.

COLOR STANDARD

The corporate logo must be rendered using the prescribed colors. Halftones, combinations, or color values aside from those specified are not allowed.

Pantone 627C
CMYK 85 55 69 64
RGB 16 49 43

White
CMYK 0 0 0 0
RGB 255 255 255

True Black
CMYK 100 100 100 100
RGB 0 0 0

TYPOGRAPHY

HELVETICA + Savadeur Serif

Helvetica

Savadeur

HONOR CODE

The university honor code stands list the ideals that all members of the De La Salle Araneta University Community strive to live by. These ideals are:

Godliness
A Lasallian is created in the image and likeness of God; as such, strives to “be perfect as the heavenly Father is perfect”

Goodness
A Lasallian is a good person, characterized by integrity, faith and service.

Greatness
A Lasallian is self-governed, resourceful, excellent, accountable and talented.

COLOR STANDARD

The honor code must be rendered in the same color values as those used for the university logo and logotype. Halftones, combinations, or color values aside from those specified are not allowed.

Pantone 627C
CMYK 85 55 69 64
RGB 16 49 43

White
CMYK 0 0 0 0
RGB 255 255 255

True Black
CMYK 100 100 100 100
RGB 0 0 0

TYPOGRAPHY

Helvetica

GENERAL GUIDELINES

USING THE UNIVERSITY SIGNATURE

The university logo must be rendered using the prescribed colors. Halftones, combinations, or color values aside from those specified are not allowed.

The university logo must be rendered in green when used on white or light backgrounds

The university logo must be rendered in white when used on black or dark backgrounds

The university logo must be rendered in true black when used on white or light backgrounds and when the document is in black and white.

RESTRICTIONS

The use of the university logo and logotype is bound by the following restrictions:

• a. The university signature must always be styled (typefaces, orientations, color, etc) according to what is prescribed in the brand guide. The color standard, dimensions, and other elements specified for the university logo and the logotype must not be modified in any form.
• b. The university logo may appear without the logotype. However, the logotype should never be used without the logo.
• c. The university signature cannot be combined with any logo. The university signature must be used on its own.
• d. The university logo may only be accompanied by one of its college logos. When used together, the university logo must always appear on the left side. This configuration can only be used for internal events.
• e. If the event is organized by two or more colleges, only the university logo is used.
• f. The logotype must always spell out the complete university name. Variations of the university name are not considered logotypes.
• g. The university logo should not be used as a background and must not be overlaid on anything that does not have a defined border.
• h. The university logo must not be used for events initiated by affiliate groups e.g. TEPA, TEPASH, BEPA, USC, SAMPISAN etc.

APPLICATIONS

The university logo and university signature must only be used for the following:

• Brochures, event flyers, banners, programs for event
• Marketing collaterals for formal institutional events e.g. Night of HOPE, Foundation Anniversary
• Flag
• Awards, diplomas, and certificates given by the university
• Institutional newsletter and other official publications
• Graduation programs and related materials
• Employment offer letters
• Invoices, receipts, and other finance-related documents
• Thesis covers
• Powerpoint presentations for formal events and functions
• Any document and communication from the Office of the President
• Legal documents
• Official university business cards
• Student/Employee ID
• Selected merchandise

USING THE CORPORATE LOGO

The corporate logo must be rendered in the same color values as those used for the university logo and logotype. Halftones, combinations, or color values aside from those specified are not allowed.

The corporate logo must be rendered in green when used on white or light backgrounds

The corporate logo must be rendered in white when used on black or dark backgrounds

The corporate logo must be rendered in true black when used on white or light backgrounds and when the document is in black and white.

RESTRICTIONS

The use of the corporate logo is bound by the following restrictions:

• a. The color standard, dimensions, and other elements specified for the corporate logo cannot be modified in any form.
• b. The corporate logo cannot, does not, and must not replace or stand for the university logo. The corporate logo and the university logo have their unique functions in university communications and symbology.
• c. The corporate logo must not be used as a background and must not be overlaid on anything without a defined border.
• d. The corporate logo must not appear with the university logo or with the university signature.
• e. The corporate logo must not be used inside the university to as a substitute to the university logo.

APPLICATIONS

The corporate logo must only be used for the following:

• Correspondences/Departmental forms and worksheets
• Signages, stickers, and event posters for informal events
• University merchandise (t-shirts, coffee mugs, coasters, etc.)
• IDs and nametags of Event Organizer/Participants

USING THE HONOR CODE

HONOR CODE GREEN
The honor code must be rendered in green when used on white or light backgrounds

HONOR CODE (BLACK)
The honor code must be rendered in black when used on white or light backgrounds and when the document is in black and white.

HONOR CODE (WHITE)
The honor code must be rendered in white when used on black or dark backgrounds

RESTRICTIONS

The use of the honor code is bound by the following restrictions:

• The honor code must not be reworded, but may be stylistically modified pending the approval of the Strategic Communications Office. However, the color standard must still be strictly observed.

APPLICATIONS

The honor code must only be used for the following:

• On classroom walls, entrances, hallways
• Test papers, academic papers, and other scholarly outputs by faculty and students
• Yearbook

USING THE TAGLINE

The university tagline echoes De La Salle University’s motto “The future begins here”, with a particular emphasis on the instilling the virtue of greatness in its prospective and current students.

Godliness
A Lasallian is created in the image and likeness of God; as such, strives to “be perfect as the heavenly Father is perfect”

Goodness
A Lasallian is a good person, characterized by integrity, faith and service.

Greatness
A Lasallian is self-governed, resourceful, excellent, accountable and talented.

COLOR STANDARD

The honor code must be rendered in the same color values as those used for the university logo and logotype. Halftones, combinations, or color values aside from those specified are not allowed.

• Pantone: 627c
  • Pantone: 627c
  • CMYK: 94,34,60,82
• Black
  • 100% Black
• White

TYPOGRAPHY

Helvetica

TAGLINE

TAGLINE GREEN
The tagline must be rendered in green when used on white or light backgrounds

TAGLINE (BLACK)
The tagline must be rendered in black when used on white or light backgrounds and when the document is in black and white.

TAGLINE (WHITE)
The tagline must be rendered in white when used on black or dark backgrounds.

RESTRICTIONS

The use of the tagline is bound by the following restrictions:

• The tagline must not be reworded, but could be modified as approved by Strategic Communications Office. However, the color standard must still be strictly observed.

APPLICATIONS

The tagline must only be used for the following:

• Merchandise
• Social Media Promotions
• Print and Digital Marketing Collaterals
• Advertisements (TV, print, radio)

DEPARTMENT AND UNIT LOGOS

Only the following units and departments will have logos as they are considered primary units.

Units subsumed under bigger departments will not receive individual logos; rather they will receive designated logotypes.

COLOR STANDARD

The College Logos must be rendered in the same color values as those used for the university logo and logotype. Halftones, combinations, or color values aside from those specified are not allowed.

• Pantone: 627c
  • Pantone: 627c
  • CMYK: 94,34,60,82
• Black
  • 100% Black
• White

TYPOGRAPHY

Helvetica

RESTRICTIONS

The use of the college logos is bound by the following restrictions:

• The tagline must not be reworded, but could be modified as approved by Strategic Communications Office. However, the color standard must still be strictly observed.

APPLICATIONS

The tagline must only be used for the following:

• Formal communications.
• Marketing collaterals for internal events (e.g. posters, flyers, brochure, stickers, tarpaulins, etc.)
• ID and nametags of event organizers/participants